What Is NO BS AI™ All About?
On one side of the road, the doom-and-gloomers swear AI is coming for your job, your art and possibly your cat. On the other, the hype bros want five thousand dollars for their eighty-eight-step course. NO BS AI™ walks the middle path between them, looking for the practical uses of AI that actually help you as an entrepreneur.
Entrepreneurs have lived in a world where we wear seventy-nine hats and do all the things ourselves. That is no longer true. We now live in a world where we can ditch our 17 subscriptions and make customized software that works for us, no coding required. NO BS AI™ is my way of shouting this truth to the world.
The NO BS AI™ Foundation teaches you to build a second brain that works with you. It knows you, it knows your business, and it happily takes on the jobs you're not great at, or flat-out hate, so your hours go back to the work only you can do. Anybody can buy a tool on the internet. This is how you build a partner that actually knows your name.
The NO BS AI™ Foundation is a 12-week live online class with RJ. Cohort 2 starts Tuesday, September 29, 11am to 1pm Central, and the whole curriculum is yours to keep when it ends.
Twelve Tuesdays. Two hours each. One price, paid once. The goblins have swept the tunnel and put out the good lanterns.
Claim your seat in NO BS AI™ Cohort 2
Enrollment closes Tuesday, September 29, when the first class starts. Secure checkout through Stripe. Your seat, the recordings, and the complete archive are yours for life. No renewals, no surprises.
What happens over the 12 weeks?
Teaching weeks and lab weeks take turns. On a teaching week, RJ teaches. On a lab week, you build, and RJ walks the room fixing what broke. This is Cohort 1's map. Cohort 2 rides the same tunnels, and the mine shifts a little every run.
- Learning to Fall. How to break things without losing a toe. The two questions that save you hours, and your first working tool by the end of class.
- Lab Week. You build. RJ walks the room.
- Widgets. From an idea to a live tool on the internet in one sitting. Publishing your work, explained like a human.
- Lab Week. You build. RJ walks the room.
- The Map. The whole cave, room by room. Where your stuff lives, what talks to what, and why.
- Lab Week. Prototypes in two hours.
- The Dojo. Boundaries and direction. You run the goblins. The goblins do not run you.
- System Sustainability Secrets. The three traps that quietly eat a system, and how to own what matters and rent the rest.
- Lab Week. Coworking, live fixes, real projects. Thanksgiving week, so come if you can and catch the recording if you can't.
- The Skills Cookie Exchange. Everyone brings a skill they built. Everyone leaves with a plate.
- When the Mine Floods. Something will break. You will know which layer died and how to get it back before lunch.
- The Rewind. Last day in the mine. Show-and-tell, graduation, and the rule that started it all: be the director.
What does the NO BS AI™ Foundation include for $997?
- Twelve live sessions with RJ, Tuesdays 11am to 1pm Central, September 29 through December 15.
- Every session recorded and waiting for you the same day, in case Tuesday gets eaten by life.
- The complete curriculum archive, forever. Cohort 1's twelve weeks are already on the shelf. Cohort 2's join them as they happen.
- The Brass Tube Hotline, the always-on question bot for the nights RJ is asleep.
- Every resource: the cheat sheets, the checklists, the prompt libraries, the printable ones too.
Want the live weekly community as well? That is the Guild, and there is a bundle on the front page: the Foundation drops to $750 when you take the Guild at $97 a month alongside it.
Who is this for, and who should skip it?
This is for you if
- You make things: a business, a book, a practice, a body of work.
- You are done being shouted at about AI from both sides.
- You want to build the tool, not rent it forever.
- You would rather learn from someone who bumped her head first.
Skip it if
- You want someone to build it for you. We teach. We do not sell bots.
- You want to watch and never touch anything.
- You need the easy button. There is no easy button. There is a mine cart.
What did NO BS AI™ Cohort 1 say?
I can't imagine a better teacher for AI than RJ. In just the first class, students were moving from "I want to learn AI" to "I just built this thing and saved hours!" If you're wondering if this class will be helpful... no question. It is amazing. And RJ and the Goblins are delightful! Every minute of the class is fun.
I have not liked a course in a very, very long time. This freaking rocked.
I just followed the instructions and the whole room is done today. The form, the Airtable, pictures are uploadable. Did it all in one day!
Time flies. No, this is all great, great stuff. I just eat it up. Want to get working.
Not sure yet? Dip a toe in NO BS AI™ first. It's free.
Ninety minutes with RJ, no card, no pitch. You leave with your own way into AI and one small thing already built. The live rounds before this cohort are done, and a whole round is recorded and free, so you can feel the shape of the class before the first Tuesday.
Send me the free replay →The questions people actually ask
- Do I need to know how to code?
- No. RJ does not code either. You will tell an AI what you want in plain English and learn how to check its work. That is the whole skill, and it is teachable.
- What if I can't make a Tuesday?
- Every session is recorded and in your archive the same day. Lab weeks are the ones you will most want to be in the room for, because that is where your thing gets fixed live.
- I already own the NO BS AI™ Foundation from Cohort 1. Do I pay again?
- No. Cohort 1 is always welcome in the room, no matter what. The archive is yours, Cohort 2's recordings join it as they happen, and your seat on the 29th is already yours too. Email [email protected] so she can send you the room link.
- Is this the Guild?
- No. The Guild is the ongoing weekly community, $97 a month, with the Thursday Cart Run and First Draft Ninja™ bundled in. The NO BS AI™ Foundation is the class. The front page shows both, and the bundle.
- When does enrollment close?
- Tuesday, September 29, when the first class starts.
Still here? Then take your seat in the NO BS AI™ Foundation.
First class Tuesday, September 29, 11am Central. Recordings, archive, Hotline and resources are yours for life.
Last updated September 14, 2026